We build new companies
that accelerate a circular and regenerative food system.
FRESH will launch in 2021 to work alongside you to address the world’s most pressing problems through scalable impact-ventures.
Apply now

Fresh Ventures is a venture building program and startup studio based in The Netherlands. We co-found companies with experienced professionals and entrepreneurs to address systemic challenges in the food system.

We are on a mission to a regenerative and circular food system. Leave your contact information and we’ll inform and involve you on our mission.

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Co-Found a sustainable food system with us

Meet your
co-founder & dreamteam

Match with complementary co-founders. Get access to a talent pool and a community of people with specialized skills.

Supercharge
your life’s work

Work on opportunities based on thorough systemic analysis. Co-found a company structured for maximum scalable impact.

Make a
supported leap

A clear program set-up that supports your leap to a new life: doing what you love, using your edge, building a better world.

Get an unfair
advantage

Gain access to committed capital, sector knowledge, industry leaders and launching customers that want to see you succeed.

Who is the most impact driven
person you know?

Keep me informed

Co-Found a sustainable Food system with us

Make a
supported leap
A clear program set-up that supports your leap to a new life: doing what you love, using your edge, building a better world.

Get an unfair
advantage
Gain access to committed capital, sector knowledge, industry leaders and launching customers that want to see you succeed.

Supercharge your
life's work
Work on opportunities based on thorough systemic analysis. Co-found a company structured and maximised towards scalable impact.

Meet your co-founder & dreamteam
Match with complementary co-founders. Get access to a talent pool and a community of people with specialized skills.

"Now that we know that venture building works, we need to use it as a tool to build enterprises that tackle the world’s wicked problems. FRESH is focused on exactly that."
Tom Higgly, Founder of 10.10.10 & X Genesis, Advisory Board Member at Global Startup Studio Network

Our process
We combine venture generating methods with Systems Thinking

Systemic Research
Before you start, due diligence is prepared by experts to reveal needs and opportunities.
Network Input
Receive feedback from industry leaders, informing business challenges and potential partnerships.
Entrepreneur Recruitment
We discuss whether the program fits your skills and interests while recruiting other top talent to work alongside you.
Intensive Training
Absorb advanced approaches to business, sustainability, and systems thinking.
Opportunity Exploration
Receive feedback from industry leaders, informing business challenges and potential partnerships.
Team Creation
Match with your co-founder(s) and receive support in building your team.
Concept Validation
Gain market insights, talk to key stakeholders, and rapidly prototype a solution towards a working business model.
Business Creation
Receive 100K funding and start the business, with Fresh as a co-founder.
Business Growth
Build your business and make us obsolete as you mature.

Our process
We combine venture generating methods with Systems Thinking

Fase 1: Preparation

Systemic Research
Before you start, due diligence is prepared by experts to reveal needs and opportunities.
Network Input
From industry leaders, informing business challenges and potential partnerships.
Entrepreneur Recruitment
We discuss whether the program fits your skills and interests while recruiting other top talent to work alongside you.

Fase 2: Program

Intensive Training
Absorb advanced approaches to business, sustainability, and systems thinking.
Opportunity Exploration
From industry leaders, informing business challenges and potential partnerships.
Team Creation
Match with your co-founder(s) and receive support in building your team.
Concept Validation
Gain market insights, talk to key stakeholders, and rapidly prototype a solution towards a working business model.

Fase 1: Preparation

Business Creation
Receive 100K funding and start the business, with Fresh as a co-founder
Business Growth
Build your business and make us obsolete as you mature.

Our process: We combine venture generating methods with Systems Thinking

Phase 1

Systemic Research
Before you start, due diligence is prepared by experts to reveal needs and opportunities.

Network Input
From industry leaders, informing business challenges and potential partnerships.

Entrepreneur Recruitment
We discuss whether the program fits your skills and interests while recruiting other top talent to work alongside you.

Phase 2

Intensive Training
Absorb advanced approaches to business, sustainability, and systems thinking.

Opportunity Exploration
From industry leaders, informing business challenges and potential partnerships.

Team Creation
Match with your co-founder(s) and receive support in building your team.

Concept Validation
Gain market insights, talk to key stakeholders, and rapidly prototype a solution towards a working business model.

Phase 3

Business Creation
Receive 100K funding and start the business, with Fresh as a co-founder

Business Growth
Build your business and make us obsolete as you mature.

Building a regenerative food system
is the #1 challenge of our generation.

Current food system
#1 Carbon emitter
#1 Depleter of biodiversity and deforestation
#1 Employer of people below the poverty line
Over 800 million people undernourished
69% water use, leading cause erosion and drought
  • #1 carbon Emitter
  • #1 depleter of biodiversity and deforestation
  • #1 Employer of people below the poverty line
  • Over 800 million people undernourished
  • 69% water used, also causing erosion and drought
Regenerative food system
#1 Carbon storage opportunity
Continuously regenerating and sustaining biodiversity
Biggest workforce in the world is healthy and happy
Nutrition is adequate and distributed
Green environments sustain and circulate water supplies

Current food system:

Regenerative food system:

“There’s no time left to cherry pick the easy solutions. FRESH uses a systems understanding to target the really hard challenges and makes addressing them the priority.”
Eva Gladek, CEO Metabolic

We are looking for Leapers!

We see an untapped potential of talent in corporate, government, and NGO careers that are highly skilled, networked and experienced, looking for opportunities to make a huge impact.

Impact drive
Ventures to us are not a goal in itself but a means to an end. We seek people who put impact first but who realize the implications of building a scalable business. Founders need to be willing to kill darlings or change course when the impact is insufficient.
Entrepreneurial itch
We seek hungry people capable of agility and perseverance— entrepreneurial people who incessantly re-route or cut through challenges to get to where they want to go. We work with people willing to get their hands dirty and have an openness to develop entrepreneurial savviness.
Touch of crazy
Venturing into new impact-driven business is simply not 100% rational. You have to be crazy enough to leap into somewhat unchartered territory. Having fun doing this while embracing your crazy edge will keep you sane :).
Growth mindset
It requires the ability to absorb and appreciate confronting lessons within the everyday. We look for people able to self-propel into a journey where they are constantly critical of their own assumptions and surround themselves with excelling people.

Do you know a leaper?

I am a leaper!

Our philosophy

Systems Approach

We need to know how the system works in order to change it. We embrace a systems approach to creating lasting change.

People First

Success will boil down to the quality of the team and the relationships they build. It is all about people. Cliche but true.

Impact-driven Ownership

Ensuring the mission of a venture lasts throughout the lifecycle of a company is essential.

Entrepreneurship

Entrepreneurship is about solving problems through enterprise with resources you don’t yet have.

Practical information

    The 1st cohort takes place in Rotterdam & Amsterdam and starts at the end of 2021
    Program participants receive a living stipend for 12 weeks
    A Steering Committee composed of leaders from industry, science, and NGOs is highly involved.
    Direct connections provided to launching customers, pilot locations and experts in the field.
    Ventures that move ahead are incorporated at the end given a capital investment of 100k, and invited into the venture studio to get going on the hard work
    Companies created after the program are found as Steward Owned companies where the entrepreneur is at the helm and profit serves purpose.